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Privacy Policy for Brand Label Inc.

Brand Label Inc. (“we”, “our”, or “us”) respects your privacy and is committed to protecting it. This Privacy Policy outlines how we collect, use, share, and safeguard your information especially as it relates to forms, tracking tools, remarketing, and SMS communications. This policy applies to all users, including those located in California.
 

1. Information We Collect

a. Information You Provide:

  • Name, email, phone number

  • Company name

  • Shipping and billing addresses

  • Uploaded artwork or order specifications
     

b. Information Collected Automatically:

  • IP address, browser, and device info

  • Pages viewed, time on site, and navigation behavior

  • Referring site or campaign source

  • Interaction recordings, scroll depth, click activity

  • Ad engagement and conversion events

  • Geolocation and behavior modeling via AI
     

2. How We Use Your Information

We use the data we collect to:

  • Fulfill quotes, orders, and service requests

  • Send transactional and promotional communications (with consent)

  • Improve website performance, design, and usability

  • Deliver retargeted or personalized advertising

  • Train and operate AI-based systems for lead scoring or personalization

  • Comply with applicable legal and regulatory obligations
     

3. SMS Communications & Proof of Consent

By submitting any form that includes your phone number, you consent to receive SMS messages related to quotes, orders, or limited promotional updates.

We maintain proof of your consent through:

  • Timestamped form submissions

  • IP address and browser/device metadata

  • Source page URL
     

You may opt out anytime by replying STOP. Message and data rates may apply.

 

4. Behavioral Tracking & Retargeting

We use behavioral analytics and remarketing tools to better understand user behavior, improve customer experience, and increase advertising performance.

We currently use (but are not limited to):

  • Meta (Facebook) Pixel

  • Google Ads, Analytics, and Tag Manager

  • Hotjar (session recordings, heatmaps, scroll maps)

  • AI-based platforms for behavior modeling, segmentation, and automation

  • Other similar tools that support analytics, session replays, A/B testing, personalization, or advertising optimization
     

These tools may track your on-site behavior, including mouse movement, pageviews, form interactions, and time on page. Some may also collect device, browser, and geolocation data.

To adjust your preferences or opt out:

5. Cookies & Similar Technologies

Cookies help us maintain sessions, track performance, personalize your experience, and measure ad effectiveness. You may block cookies using your browser settings, but some features may be limited as a result.
 

6. California Consumer Privacy Act (CCPA/CPRA) Rights

If you are a California resident, you have the right to:

  • Know what personal data we collect, how we use it, and with whom we share it

  • Delete your personal information (with some legal exceptions)

  • Correct inaccurate personal information

  • Opt out of the sale or sharing of personal data for cross-site targeted advertising

  • Limit the use of sensitive personal information (e.g., precise geolocation or behavioral profiles)
     

To exercise any of these rights, email [Insert Email] with the subject: CCPA Request. We may need to verify your identity before proceeding.

We will not discriminate against you for exercising your CCPA rights.
 

7. Data Sharing

We do not sell your personal information for monetary gain.

We only share your data with trusted third-party providers such as:

  • Payment processors

  • CRM and email/SMS marketing tools

  • Analytics and ad platforms

  • Shipping, printing, or fulfillment services

  • Legal or compliance services (if required)
     

8. Data Security

We use SSL encryption, firewall protections, and secure third-party services to protect your data. While no system is 100% secure, we follow best practices to reduce risk.
 

9. Data Retention

We retain your personal information as long as it is necessary to provide services, fulfill obligations, or meet legal requirements. You may request deletion of your data at any time, and we will comply unless retention is required.
 

10. Your Rights & Choices

You may:

  • Request access to, correction of, or deletion of your data

  • Withdraw consent for marketing communications

  • Opt out of SMS by replying STOP

  • Adjust cookie/ad preferences through the opt-out links above
     

11. Contact Us

For questions about this policy or your data:

Brand Label Inc.

Email: info@BrandLabelinc.com

Phone: (904)737-6433

Website: https://www.brandlabelinc.com/

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